CULT LABCultures we have cultivated.
Each project began with listening and contributed to an evolved culture. Explore some of the paths we have traveled.
Swiss: a new culture for a new holding
How do you build a culture for a company that does not yet fully exist? That was the challenge of Swiss Group, a holding in formation that gathered its first executives to design not only values and behaviors, but also the strategy, structure and experiences that would shape the business in the years that followed.
Beneficência Portuguesa: culture for thousands of people
After a broad diagnosis of the employee experience, Pullsant (a company within the Cult Lab hub) led the redesign of the people journey at BP, from attraction to offboarding. The work made it possible to strengthen the culture, build a consistent employer brand and create programs that balance clinical excellence, sustainability and care for those who care.
Me Poupe! Empresas: Nathalia Arcuri's legacy inside organizations
After building one of the largest financial education communities in Brazil, Me Poupe! sought to expand its impact through organizations. In partnership with Cult Lab, the Me Poupe! B2B front was structured, turning a legacy built in the B2C universe into solutions capable of supporting employees, companies and society in building a healthier relationship with money.
Sem Parar: a culture that integrates everyone
After the acquisition of Sem Parar by Corpay, the challenge emerged of building a culture capable of integrating different businesses, brands and future partners under a single identity. The project consolidated a common cultural foundation, strengthening the organization's DNA and preparing the holding to grow in an integrated and scalable way. This project was carried out with the support of Pullsant, a company within the Cult Lab hub.
Treasure Hunt: turning an inauguration into collective memory
To celebrate the inauguration of its first large solar energy plant in Brazil, Lightsource BP sought to create an experience capable of connecting people, territory and purpose. And Cult Lab, in partnership with Cornerstone, developed a gamified team building that turned the city into a large board of discoveries, strengthening bonds and creating a shared memory for the entire organization.
From EVP to multiverse, with the Solutis Way
After structuring its culture code, the Solutis Way, Solutis sought to translate its identity into a clear value proposition for its employees. From a broad diagnosis, Pullsant (a company within the Cult Lab hub) developed the organization's EVP, redesigned the employee journey and structured career paths (in a multiverse environment) capable of sustaining one of the company's periods of greatest growth.
Nenhum projeto para este cliente ainda.
People follow behaviors more than strategy.
Every company already has a culture. The difference lies between letting it happen or choosing it as a force capable of guiding the present and the future. If this reflection makes sense to you, it is a good place to start.
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